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Importer and distributor search
We introduce importers and distributors suited to your category and price point, including partners able to manage other markets from Singapore.
Markets / Singapore
Taking a Drinks Brand into Singapore.
Singapore is small in population but large in influence. It is the region's trading hub, home to a sophisticated on trade and some of Asia's most respected bars and restaurants, and a natural base for brands planning wider expansion. Success here is about premium positioning, the right partner and pricing that survives high excise.
The Market.
Singapore consumers are affluent, well travelled and open to new brands, and the market rewards quality and a strong story. Premium wine, whisky, cognac and craft spirits all perform well.
Hotels, fine dining, cocktail bars and specialist retail carry much of the premium volume, alongside supermarkets, airport duty free and a strong online trade. Many regional distributors are headquartered here and manage other markets from Singapore.
We assess every opportunity through local knowledge and our own experience of developing new markets, backed by market statistics, so our advice on where a brand fits reflects what is really happening on the ground.
How to Enter.
Imported alcohol needs a properly registered importer, and products must meet local labelling and food safety requirements. Many brands hold stock in bond in Singapore and supply other markets from there.
Excise on alcohol is high and is charged on alcohol content, with goods and services tax on top. The price from ex cellar to shelf needs careful modelling, especially for higher strength spirits.
Sale and public consumption of alcohol are restricted late at night, and certain areas carry extra controls. Activation plans need to work within these rules from the start.
How We Help in Singapore.
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Pricing and route to market
A full price build for on trade, retail, duty free and online, so every channel works at the price the brand needs.
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Registration and launch planning
Clear steps for registration, labelling and bonded stock, so the brand is ready to sell from the first shipment.
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Activation on the ground
A retained team that works your distributor and builds the brand with Singapore's leading bars, restaurants and retailers.
Common Questions.
Is Singapore a good first market in Southeast Asia?
Often, yes. It is easy to do business in, influential across the region and a natural base for holding stock. It is a premium market rather than a volume one, so it suits brands that can command a strong price.
Can I supply other Asian markets from Singapore?
Many brands do. Stock can be held in bond in Singapore and moved to other markets, and several regional distributors run their Southeast Asian business from here.
Why is alcohol so expensive in Singapore?
Excise is charged on alcohol content and is among the highest in the region, with goods and services tax added. We model the full price structure before launch so the brand lands at a price that works.
Does Bukit Strategy Group work in Singapore?
Yes. We work with local partners to ensure that we have consistent coverage in the market and regularly visit the market to ensure we maintain all the necessary relationships.