About us
Built on 35 years in the Drinks Trade.
Bukit Strategy Group is a drinks advisory business covering Southeast Asia. We bring brands, distributors and retailers together to build sales and lasting brand equity for all partners. Having worked on every side of the trade, we understand what producers need to succeed and what distributors and retailers need to commit. That shared understanding lets us create partnerships that are collaborative, innovative and built to grow beer, wine and spirits across every market we serve.
Paul Hopkins, Founder
WSET Diploma
Paul has worked in the drinks business from every angle. Starting on the shop floor at Dan Murphy’s, he went on to run Australia’s largest store at the time and to open the group’s first stores on the Gold Coast, in Canberra and in Sydney.
Across 35 years and four continents, his record speaks for itself: Domaine A taken from Tasmania to global distribution in Asia, Europe and North America and recognised as one of the leading Cabernet Sauvignons in Australia; Nederburg and Zonin grown to more than 160,000 cases in the UAE; and Hennessy made the Tanzanian market leader across all spirits by value and volume in just four years.
In the UAE he ran 50 MMI and Spinneys stores and delivered 15 new builds and renovations, and he has opened stores in Australia, Singapore and Switzerland.
As Group CEO of SGX listed Octopus APAC Holdings, Paul grew market capitalisation by acquiring and integrating three new businesses.
Today, as founder of Bukit Strategy Group, he draws on principal level relationships across the leading spirits, beer and wine companies to help brands and distributors succeed in Southeast Asia.