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Importer and distributor search
We introduce importers in Vientiane and partners able to supply Laos alongside Thailand.
Markets / Laos
Taking a Drinks Brand into Laos.
Laos is a small market, but one that fits naturally into a wider Mekong plan. Close ties with Thailand, a steady tourism trade and growing interest in imported brands make it a useful addition for brands already active in the region.
The Market.
Beer dominates and a strong national brewer leads the category. Imported spirits and wine are a small but growing segment, focused on the cities and the tourism trade.
Vientiane is the main market, with Luang Prabang and other tourist centres following. Hotels, restaurants, bars and a small modern retail sector are the key channels.
We assess every opportunity through local knowledge and our own experience of developing new markets, backed by market statistics, so our advice on where a brand fits reflects what is really happening on the ground.
How to Enter.
Imported alcohol comes in through local importers, and products need to meet registration and labelling requirements. Many imported brands reach Laos through partners with links to Thailand.
Import duty and excise apply, and because the market is small, logistics and minimum orders need to be planned with care.
Laos works best as part of a wider plan, sharing partners, stock and activation with Thailand.
How We Help in Laos.
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Pricing and route to market
A price build that reflects duty, excise and the cost of supplying a small market.
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Registration and launch planning
A clear plan for registration, labelling and first orders.
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Activation on the ground
A retained team that supports your partner with on trade activation in Vientiane and the tourist centres.
Common Questions.
Is Laos worth entering on its own?
For most brands it works best as part of a wider plan with Thailand, sharing partners and stock, rather than as a standalone market.
Where do imported drinks sell in Laos?
Mainly in Vientiane and Luang Prabang, through hotels, restaurants and bars.
How do imported drinks reach Laos?
Through local importers, often working with partners in Thailand.
Does Bukit Strategy Group work in Laos?
Yes. We work with local partners to ensure that we have consistent coverage in the market and regularly visit the market to ensure we maintain all the necessary relationships.