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Importer and distributor search
We introduce importers and merchants with the right standing for your brand, from fine wine specialists to broad based distributors.
Markets / Hong Kong
Taking a Drinks Brand into Hong Kong.
Hong Kong is one of Asia's great drinks markets. Its open approach to wine and beer, a deep fine wine and collector culture and a world class dining scene make it a showcase for premium brands, and a gateway for trade across Asia.
The Market.
Hong Kong drinks well and drinks premium. Fine wine, Champagne, cognac and whisky have long histories here, and consumers and the trade are knowledgeable and brand aware.
Restaurants, hotels and bars set the tone, supported by specialist wine merchants, supermarkets, online retail and a significant auction and collector market. Many importers also trade into the wider region.
We assess every opportunity through local knowledge and our own experience of developing new markets, backed by market statistics, so our advice on where a brand fits reflects what is really happening on the ground.
How to Enter.
Wine and beer carry no import duty, which keeps the market open and competitive. Higher strength spirits are treated very differently and carry a heavy duty, so spirits brands need careful price planning and often use bonded warehousing.
Importers need the right licences for the categories they handle, and on trade venues need a liquor licence to sell. Labelling and documentation must meet local requirements.
Because the market is open, competition is intense. A clear position, the right importer and strong support in the on trade matter more here than almost anywhere else.
How We Help in Hong Kong.
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Pricing and route to market
A price build for each channel, with particular care for spirits where duty changes the whole structure.
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Registration and launch planning
Clear steps for licensing, labelling and stock holding, so the brand can launch without delay.
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Activation on the ground
A retained team that works your importer and builds the brand with Hong Kong's leading restaurants, bars and retailers.
Common Questions.
Is there import duty on wine in Hong Kong?
No. Wine and beer carry no import duty in Hong Kong, which is why it is such an active wine market. Higher strength spirits are dutiable, so the position for spirits is very different.
Is Hong Kong a gateway to other Asian markets?
For many brands, yes. Hong Kong importers often trade into the wider region, and the city's influence on Asian drinking trends is significant.
What matters most for a new brand in Hong Kong?
The right importer and a clear position. The market is open and crowded, so brands need a reason to be on the list and a partner who will put real effort behind them.
Does Bukit Strategy Group work in Hong Kong?
Yes. We work with local partners to ensure that we have consistent coverage in the market and regularly visit the market to ensure we maintain all the necessary relationships.