Taking a Drinks Brand into Cambodia.

Local breweries lead beer, which is the largest category. Imported spirits, especially whisky and cognac, and wine are growing in the cities and the tourism trade.

Phnom Penh is the centre of the market, followed by Siem Reap and the coast. Restaurants, bars, hotels and a developing modern retail sector are the key channels.

We assess every opportunity through local knowledge and our own experience of developing new markets, backed by market statistics, so our advice on where a brand fits reflects what is really happening on the ground.

Imported alcohol comes in through local importers, and products need to meet registration and labelling requirements. A committed importer with good on trade relationships is the foundation of any launch.

Import duty and other taxes apply, and parallel imports are common, so a brand needs pricing and partner agreements that protect its position in the market.

Cambodia is often handled alongside Thailand or Vietnam, and planning the three together can make entry more efficient.

Is Cambodia a good market for imported wine and spirits?

It is small but growing, with a more open import environment than many neighbours and rising demand in the on trade.

Where do imported drinks sell in Cambodia?

Mainly in Phnom Penh and Siem Reap, through restaurants, bars, hotels and modern retail.

Can Cambodia be managed alongside other markets?

Yes. Many brands plan Cambodia together with Thailand or Vietnam, which can share partners, stock and activation.

Does Bukit Strategy Group work in Cambodia?

Yes. We work with local partners to ensure that we have consistent coverage in the market and regularly visit the market to ensure we maintain all the necessary relationships.